Step 1: Create Your Profile

• ✅Go to google.com/business.
• ✅Sign in with your Google account (or create one).
• ✅Click “Create Account” → “Manage Your Business on Google.”
• ✅Enter business name (exact, as registered).
• ✅Select service type (plumber, dentist, restaurant, etc.).
• ✅Add address (if local) or “serve area” if you’re mobile.

Step 2: Verify Your Business

Google sends a postcard to your address. Wait 7-10 business days, then enter the verification code in your profile. This proves you own the business.

• ✅Watch for postcard from Google.
• ✅Don’t throw it away!
• ✅Enter code to verify.

Step 3: Fill Out Your Profile (Complete!)

• ✅Business description (750 chars max): Who you are, what you do, service areas (“Serving Etobicoke, North York, Downtown Toronto”).
• ✅Hours: Exact hours, including weekends. Mark holidays as closed.
• ✅Phone & Website: Your actual phone (not a call center). Link to your site.
• ✅Photos: 10+ high-res photos of your business, team, services, projects. Tag photos with categories (logo, storefront, products, team).
• ✅Services (if applicable): Add services you offer with brief descriptions.
• ✅Attributes: Select checkboxes (wheelchair accessible, accepts cards, etc.).

Step 4: Encourage Reviews

• ✅Ask customers post-purchase: “Leave a review on Google to help others find us.”
• ✅Share your Google review link (found in your profile) on email signatures, social media, receipts.
• ✅Respond to all reviews (positive and negative). Thank positive reviewers, address complaints professionally.

Step 5: Post Updates Regularly

• ✅Post 1-2x per week: New services, promotions, events, photos.
• ✅Example: “New winter hours now in effect” or “Grand opening special—20% off this weekend!”
• ✅Posts show up in Google Maps and boost your ranking.

Step 6: Monitor Your Insights

• ✅How many people viewed your profile?
• ✅How many called your business?
• ✅How many visited your website?
• ✅Which keywords people used to find you?

Use this data to improve your profile and marketing.

Pro Tips for Toronto Businesses

• ✅Geo-target: Mention neighborhoods you serve (Downtown Toronto, East York, Markham).
• ✅Link your profile to your website and social media.
• ✅Keep hours accurate—outdated info = lost customers.
• ✅Respond to reviews within 24 hours (shows you’re active).

Need Help?

ALMA WebPro helps set up, optimize, and manage Google Business Profiles for Toronto clients—so you get more reviews, calls, and bookings.

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